Many people ask if email marketing is dead, and it’s far from it! Email marketing is one of the most profitable marketing channels for businesses while remaining cost-effective. As more businesses become educated on email marketing and correctly put it to use, they can reach their target audience directly while seeing positive results in revenue and audience growth.
By sending emails, businesses have been able to keep existing customers engaged and updated with the latest products, services, and events while growing their owned list of contacts by attracting and introducing new customers to their brand. We’ll dive further into how email marketing can positively impact your business and why you should be using it to interact with current and potential customers!
By sharing helpful and informative information through email, your customers will begin to see you as an expert in your field, allowing you to generate leads and sales for your business through education.
Usually, people will buy from businesses that they know and trust. By positioning your brand and value directly in their inbox each week or month, they’ll be more likely to make purchases from your business in the future and form a personal relationship.
Reach Your Audience On All Devices
Email marketing allows your business to reach your target audience directly through their inbox with pop-up notifications directly on their phone, laptop, smartwatch, or tablet. Most emails are opened on mobile devices, proving that businesses can reach customers anywhere. In addition, email marketing allows recipients to unsubscribe from your list, which helps you to define your target audience.
Once you have collected an audience of people interested in receiving updates about your business, you’ll be able to break up those customers into segments, helping you reach those with specific interests surrounding your products or services. If you know that a particular audience would be most interested in a current sale or upcoming promotion, personalize an email to that segment and show them you know what they’re looking for and you’re offering specific products, services, and deals just for them.
Attract New Clients / Customers
Create a new subscriber segment to send nurturing emails that allow the recipients to learn more about your business and brand without feeling like they’re being sold to all the time. Direct them to your website or social channels to learn more, so they get comfortable with everything you have to offer.
Sharing your emails on your social networks is a great way to do more with your content, by repurposing the good and showing off the value of being on your mailing list. Make sure to encourage your social fans to subscribe to your emails too!
Everyone subscribed to your email isn’t necessarily ready to make a purchase. With email, you’ll be able to build a strong relationship with your target audience with the intent of directing them to make a purchase or to sign up for your service when they are ready. By keeping your audience up to date on your business, events, and sales, you’ll be able to strengthen your relationship with information that your audience finds valuable to them.
Get Immediate Results
Each sale counts when it comes to profits for your business. With email, you can see how people are interacting with each campaign relatively quickly through open and click rates. You can also see how many of your emails bounced and if there were any unsubscribers. Link activity and click maps can help show you whether customers are going to your site or if you need to make edits to your email template before sending the next email.
Email also allows for revenue result tracking. Your business will be able to track how much revenue you’ve been able to build through tagged links in email campaigns. This information can be used to develop sales predictions and future sales strategies.
Build A Relationship With Your Clients / Customers
Even if you aren’t immediately making sales through email marketing, it is still an incredible tool for building solid relationships with an audience that could soon turn into repeat customers.
As you build new email campaigns, you’ll be able to learn from what you’ve done in the past and can see what will work better as you move forward and send more emails. You’ll continue to understand your customers and what they’re looking for with your brand.
Email marketing has continuously shown that businesses can use it to send highly personalized messages to specific audiences interested in your products or services. We’d love to learn more about your business and your audiences to show you how we can take your business to the next level with the right email marketing strategy!