The thank you that ended up in the wrong hands…or did it?

Nov 9, 2020 | DAE & Company, Design

We have a client that’s more like a partner, a hotel just beyond shouting distance of Disneyland in Anaheim. It’s a stunning property run by good people who care for those who choose to stay there and who’ve also maintained benefits to those employees who’ve been furloughed in these tumultuous times. It’s a client that we’ve had an exceptional relationship with for many years and in which we’ve helped influence their success.

Problem is, as stated above, they’re near Disneyland. That’s normally a far cry from being a problem, but in 2020, The Happiest Place on Earth is more like The Quietest Place on Earth. The Parks are closed, except for Downtown Disney for shopping and dining. And with that, much of Anaheim, our client included, is treading water, remaining closed and perfecting safety measures while awaiting word on when the gates will open and the travelers arrive.

It’s been tough on them and, subsequently, on us. Budgets have been slashed, hallways dimmed, and restaurants silenced. But one can only pick up the phone or shoot off an email so many times to express empathy and assure them that these times too, shall pass.  At some point, one must resort to that ultimate form of solace: cupcakes.

And so it was. Off went a thoughtfully prepared card from the troops at DAE & Company, along with countless colorful calories of inspiration and support whipped up by Sprinkles Cupcakes, all tied up neatly in a lovely box with a pink tag. We had visions of the reception that gift would generate. Maybe a big smile, a belly rumble, or a fist pump from a client accustomed to working with people who are a resource in more ways than one.

There it was, a boxful of temptation at the front door, just waiting to brighten someone’s day, which it did. Problem is, it didn’t end up in what we envisioned to be the “right hands.” Instead, that flash of pink caught the eyes of a passing homeless person with a sweet tooth. A quick peruse of the contents and she was off not with the whole bundle, but rather that one cake of love that most appealed to her.

It’s not the way we’d planned it. But on the other hand, we couldn’t have planned it any better if we tried. You see, while it’s easy to fix your sights on how tough times have been for you and your business partners, it takes someone’s serendipitous arrival at a door with a sweet box at its feet to put the times into perspective. The gesture wasn’t lost on our partners, who were cheered by the fact that the gift – tasty as it was – was best enjoyed by someone without a warm office, let alone a roof, to come home to.

All we’d hoped for was to cheer up our partners and, somehow, someway – through the intervention of the unintended – the deed became far more personal and profound than ever imagined. Granted, the renewed order of icing and cake hand-delivered by Sprinkles (Thank you!) didn’t exactly spoil the moment, but the sweetest message all of us could hope for had already been delivered.

More posts in this category

6 simple tips to get more out of your digital marketing spend

Chances are you’re like the rest of us: You're forced to stick to a digital marketing spend that’s not quite as large as you’d like. It’s just one of the realities of doing business. But there are a few tried and true things you can do to make sure you’re getting the...

read more

The Art of Setting One’s Arse on Fire

Once upon a time, the typical Mad Avenue, big-box, high-ticket ad agency would have a component of the firm that was affectionately referred to as the “creative department.” It’s where you’d have found the free thinkers with nerf basketball courts on their doors,...

read more

Latest Data on the Rise of Solo Travel

Any way you look at it, going it alone is getting bigger in the travel industry. And as more and more people are packing up and heading out on their own solo travel adventures, smart marketers in the travel industry would be wise to keep up with the latest stats....

read more

Zoommistakes

The Beauty of Virtual Imperfections. You’ve made a mistake or two. Not to worry. We have, too. Somewhere along the line in 2020, we all had a stumble or fumble as we embraced this new method of meeting, chatting and brainstorming in the virtual world. We’re learning,...

read more

7 tips for managing a remote team

Here at DAE & Company, we’ve been managing a remote team from day one. And despite the fact that our team members hail from cities all across the continent and operate in four different time zones, we’ve been able to successfully run a thriving creative agency....

read more

Everything You Should Know Before Rebranding Your Business

Rebranding your business can be incredibly exciting. However, it can be a little nerve-wracking too. We’ve helped numerous companies completely overhaul their brand and we’ve even rebranded our agency, so we totally get it. We find that research and preparation is the...

read more