Tahope

An Open Letter from DAE&Co President, Diana Evans

Sep 1, 2021 | DAE & Company, Design, Marketing

To our clients, partners, vendors, friends, and family,

South Lake Tahoe, where DAE&Co is headquartered, is a town in distress. I’m sure many of you have been watching the devastating wildfire news and our town is only one of many currently being affected by fire. Currently, the town has been evacuated and as I write this, the fire is moving into my neighborhood. We certainly could lose our home.

But what hits me is not the four walls we raised our children in, or the kitchen counter where we shared laughs and stories with friends and family while making dinner, or the area of respite where we sat outside in our “wine garden” to talk about future plans or challenges we faced.

What hits me is the incredible people: our neighbors who stayed in Meyers at their restaurant to cook and feed emergency workers; the firefighters that are risking their lives to protect our lands & homes; our friend whose husband works for Cal Fire and gave us regular updates to make sure we had good information; the city leaders that are staying in town to help those in need and provide news to others; the neighbor in Carson Valley that offered up her land for evacuated horses, dogs, cats, people and campers; the local & regional media that are providing thoughtful, sensitive and real coverage; the safety and law enforcement personnel from our area and from far away that are working to get people out safely, directing traffic and keeping people calm; the evacuees that are group texting words of encouragement, love, and prayers; my son’s friend’s dad who is a reporter on-site (I don’t even know his name) who drove past our house and sent us a photo letting us know it is still standing; and the outpouring of people, like our friends at E/Power Marketing in Wisconsin, asking where they can give money and/or support.

The trauma in our community was weighing heavy on me. To start the climb out of the COVID19 impacts only to be pushed down about by this fire was a sobering thought. But a strange thing started happening as I began writing this letter…my heart shifted and filled with hope and a passion for the place I call home. As I reflected on our community spirit and what makes South Lake Tahoe so wonderful, it hit me hard: South Lake Tahoe is going to be okay. Maybe not even just okay. South Lake Tahoe will actually thrive.

Why? Because the rising up of the human spirit makes all things possible and I see that in every little thing this community has done to band together during this difficult time. Buildings can be rebuilt, businesses can re-open, visitors will come back, the lake will still be beautiful, the trails and forests will heal. And the community will be even stronger.

We have a marketing saying that we use internally about South Lake Tahoe whenever we are writing creative briefs for our clients in Lake Tahoe: “it’s about the lake.” But I think I’m going to shift that for DAE&Co. From now on…It’s about the community that just happens to be alongside an incredible lake.

Thank you to all for your support.

Diana Evans
President
DAE&Co.

More posts in this category

5 Ways To Strengthen Your Marketing Strategy

Good marketers are strategic, creative, goal-oriented, and decisive. They plan ahead but think on their feet and can adapt quickly. They listen to others and do plenty of research but can distill all that information into what really matters. In a saturated...

read more

Why Your Business Should Be Using Email Marketing

Many people ask if email marketing is dead, and it’s far from it! Email marketing is one of the most profitable marketing channels for businesses while remaining cost-effective. As more businesses become educated on email marketing and correctly put it to use, they...

read more

Ways Your Lack of Branding Is Sabotaging Your Marketing

A great brand builds a strong foundation for your business while also allowing you to be easily recognized by your customers. If you see a swoosh/checkmark on clothes you instantly know where it’s from, a snarky Tweet about a competitor will have you recognizing one...

read more

Are You Spreading Your Marketing Budget Too Thin?

We love all things marketing here at DAE & Company, which is why we absolutely understand how easy it is to get excited about new marketing campaigns, channels, and strategies! It's our love of all things marketing that also makes us appreciate a strategic...

read more

Putting Your Healthcare Brand to Work

The healthcare industry has faced unprecedented challenges over the last few years, and it’s more important than ever to invest in a fresh brand strategy in 2022. If you have decided to rebrand and have finalized your strategy and brand direction, your organization...

read more

Why is Healthcare Branding Important in 2022?

Many healthcare organizations had to pull back or turn off their marketing and advertising initiatives throughout the COVID-19 pandemic. As we look to the future, healthcare organizations are looking to rebuild their messaging and revenue streams. Innovative, engaging...

read more

Understanding the Digital Advertising KPIs that Matter Most

You know digital advertising is an important piece of the marketing puzzle, and you know an advertising budget is a must-have in today’s competitive landscape. If you have identified the right channels for your business, established audience targets, and set up and...

read more

2022 Marketing Budget Planning

A new year comes with a set of new goals and opportunities for your business to accomplish. In order to start and then maintain these goals throughout the year, you’ll want to set a budget and plan to ensure that you can achieve them. This is where a marketing budget...

read more