Website redesign and Digital Campaign
Over the last 30 years, DAE & Company has evolved the LTVA Wedding Co-op into a high-performance digital campaign.
Challenge
Evolve current website & digital ad design/messaging to better engage with the emerging market while continuing to provide benefits & information on our co-op properties. Increase RFPs and click-throughs to partner pages and develop a very trackable website with tag management.
Execution
Consumer and competitive research provided the foundation for determining design aesthetics, photography, language and competitive positioning within our newly emerging market.
DAE & Company orchestrated a seasonal photo shoot to provide new photography and videography, created a compelling series of digital display units, updated copy and created #LoveLakeTahoe to better speak to the market.
Website
Digital Advertising
Results
%
RFP submissions up YoY
%
Partner site click-throughs up YoY
%