Tahoe Weddings Website Redesign
TahoeWeddingSites.com is a cooperatively run lead-gen site designed to guide wedding business toward eight South Lake Tahoe partner properties. Website traffic and requests for proposals from eager engaged couples were slowing considerably. The marketing committee overseeing the site’s performance agreed with DAE&Co. that the site was in need of a design and UX makeover.
Specific Approach Addressing Challenges
Ample second-party research resources helped inform the DAE Team on what engaged couples are expecting from wedding resources. In particular, determining the aspirations of Millennial-into-GenX brides-to-be and their families was readily gleaned from social sites such as Pinterest, Instagram and Facebook. The partner properties also offered important input that helped guide our hand.
Competitive research for similar wedding destinations was sourced, as well. This foundation provided a solid foundation for determining design aesthetics, photography, language and competitive positioning.
- Digital Display Units/Text Search