Lake Tahoe Resort Hotel

Lake Tahoe Resort Hotel
"Hello" Meetings Campaign

Our task was to create a campaign that carves out a relatable brand presence for the property and sales team at LTRH in a super competitive, cliche-ridden marketing space.

Situation

It Ain’t Easy Competing In Meetings Market

Lake Tahoe Resort Hotel (LTRH) competes in the hyper-intense corporate meetings market.

  • Globally, destinations and meetings/convention properties bombard meetings planners with an incessant stream of marketing and sales pressure.
  • Regionally, Lake Tahoe vies for business against destinations such as San Diego, Napa and Monterey in California.
  • Locally, the property dukes it out with neighboring hotel/casino properties, which frequently use cut-rate pricing tactics to lure planners and their attendees.

Our task was to create a campaign that carves out a relatable brand presence for the property and sales team at LTRH in a super competitive, cliche-ridden marketing space.

So, when our client signed off on the “Hello” campaign, we knew he and his team were focused on standing out and seriously competing.

Approach

Beauty Up Front, Business In The Back.

Even though Lake Tahoe is considered an 8th World Wonder, it surprised us how many meeting planners haven’t considered the destination a viable meetings location. So we had to sell Lake Tahoe first, then close the deal with why LTRH is the obvious venue of choice for their business.

  • To rise above the noise, we crafted a signature “Hello” graphic modeled after the classic “Hello, My Name Is” meetings stickers.
  • Tying LTRH’s alpine setting into a singular woodsy, welcoming graphic underscores our location while distinguishing LTRH from competitive properties.
  • Superlative power words – Flawless, Brilliant, Spectacular, etc. – serve as a double entendres, emphasizing the breathtaking nature of Lake Tahoe while positively positioning the specialness of our client’s property.
  • Finally, the “Hello” sticker art is framed by stunning photography of the Lake.
  • Specifics about the property close out the marketing proposition. LTRH takes a very personal approach to their meetings business (for example, the property’s GM makes it a point to introduce himself and spend face-time with each planner while they are on property and conducting their meeting). Gems like these fleshed out the campaign. These specifics elevate and demonstrate how LTRH earns a planner’s business.

Tactical Execution Media

The media mix includes:

Results

  • Within five months, the campaign assisted in surpassing the goals set in 2020 for new group suites booked and banquet sales booked. We achieved a 30% increase beyond the 2020 goal for new group suites and over 50% increase beyond the 2020 goal for banquet sales.
  • Since the campaign is still within one year of launching, additional results are being monitored and recorded.
Landing Page
Web Banner
Email

Ready to chat? Let’s do this!