Carson Valley Nevada

Carson Valley Visitors Authority
Legends of The Valley Brand Development

We were tasked with revisiting past research and conducting new informal research to execute a brand audit. We wanted to confirm that the Carson Valley brand was still true and meaningful to its audience. Using research conclusions and brand confirmation, we needed to develop a creative campaign that would connect with the audience emotionally and give them compelling reasons to visit Carson Valley.

Phase 1: Brand Development

  • Review research conducted in 2012
  • Interview local stakeholders and visitors
  • Execute site visits
  • Research current tourism landscape
  • Review archetypes of target audience
  • Make recommendations to brand based on findings

Phase 2: Creative Development

  • Make slight modification to brand to include Brand Essence as the personality of the destination
  • Develop campaign design to express the people, the geography and the experience
  • Present to client, marketing committee and board
  • Develop landing page for website to connect the campaign and bring it to life

Phase 3: Launch

  • Execute campaign deliverables: print, outdoor, television, online video, online banner ads and collateral
  • Work with other departments to express the brand and campaign via social media and public relations

Outcomes

  • Campaign generated 50,000+ unique visitors to VisitCarsonValley.org in four months
  • Within eight months, website traffic was up 250% over the previous eight months
  • Campaign has received positive recognition from the Carson Valley community and neighboring communities
  • Addy Award winner
Woman mountain biking in Carson Valley
Woman putting on helmet to start mountain biking.
Labrador dog waiting near mountain bike.

Social Media Video

Carson Valley Visitors Authority Ad
Print Ad
Carson Valley Visitors Authority Ad
Print Ad
Carson Valley Visitors Authority Outdoor Board
Outdoor Billboard
Carson Valley Nevada Landing Page
Landing Page

Ready to chat? Let’s do this!