Tourism

Making Friends with Mobile

May 3, 2024 | DAE & Company, Marketing

Mobile-Friendly Content

Content is king in the digital landscape and for travelers it needs to be created with smartphones and tablets in mind. To tailor your messaging and campaign strategies to meet the needs and preferences of mobile users, focus on:

  • Concise and scannable information: Bullet points, subheadings, and short paragraphs make content easy to digest on smaller screens. Simple tends to translate into sales when it comes to marketing in general—all the more so when being consumed on a mobile device.
  • Visual appeal: Incorporate high-quality images, videos, and interactive elements to create immersive experiences. This type of content encourages engagement and increases the potential of your marketing efforts going viral.
  • Local insights: Provide valuable insights about local attractions, events, and insider tips for travelers seeking rich experiences. Personalization is powerful and providing “insider tips” makes the messaging feel less salesy and more authentic to the end user.

Additionally, consider leveraging user-generated content (UGC) such as reviews, testimonials, and social media posts to build trust and credibility among on-the-go travelers.

Mobile SEO

Optimizing your website and content for mobile search is essential for attracting organic traffic from travelers who are researching prior to their trip as well as those looking for things to do in real-time. Implement mobile SEO best practices such as:

  • Mobile-friendly design: Ensure your website’s layout, navigation, and content structure are optimized for mobile devices, adhering to Google’s mobile-first indexing guidelines.
  • Local SEO: Target location-based keywords, optimize Google My Business listings, and incorporate schema markup to enhance visibility in local search results.
  • Voice search optimization: With the rise of voice assistants like Siri and Google Assistant, optimize content for conversational queries and long-tail keywords to align with how users search via voice.

Regularly monitor mobile search performance, analyze keyword trends, and make data-driven optimizations to improve your visibility and rankings among the tourist audience.

Mobile Advertising

Mobile advertising offers a targeted and cost-effective way to reach travelers during various stages of their journey. Consider these mobile advertising tactics:

  • Location-based targeting: Use geo-targeting capabilities to display ads to users based on their current location, promoting nearby attractions, accommodations, and experiences.
  • Mobile app advertising: Explore opportunities to advertise on travel-related apps, booking platforms, and travel guides frequented by on-the-go travelers.
  • Retargeting campaigns: Implement retargeting ads to re-engage users who have visited your website or interacted with your brand but haven’t completed a booking or conversion.
  • Sub-markets: Segment your audience based on specific interests or demographics like adventure travelers, luxury vacationers, or family-friendly destinations. Utilize data analytics to understand user behavior and preferences, then tailor your mobile ads with personalized messages, offers, and visuals that resonate with each submarket, ultimately driving engagement and conversions. This Tahoe wedding campaign we created is a great example!

Utilize data analytics and A/B testing to optimize ad performance, refine targeting parameters, and maximize return on investment (ROI) from mobile advertising campaigns.

Taking Tourism Marketing To The Next Level

In the era of on-the-go travel, optimizing tourism marketing for mobile audiences is not just a trend—it’s a necessity. By embracing responsive website design, mobile-friendly content, social media marketing, mobile SEO, and mobile advertising, tourism brands can effectively capture the attention and loyalty of tourists. Remember to stay agile, adapt to evolving consumer behaviors, and leverage data-driven insights to continuously enhance your mobile marketing efforts. 

Equally as important is finding a marketing agency to partner with that will help you create a strategic, multi-faceted campaign that will put your destination on the map for tourists seeking their next vacation destination. DAE & Company is ready to create a mobile marketing campaign that inspires and connects with travelers worldwide. The only thing you need to have on your itinerary is scheduling an initial consultation!

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