meeting/group campaign

Lake Tahoe Resort Hotel needed to connect with meeting planners bombarded by an incessant stream of marketing and sales pressure.

Create awareness both for the property and the destination with meeting planners in highly competitive marketing space.

The property not only competes on a state-wide level with such marquee destinations as San Diego and Monterey, but locally dukes it out with neighboring hotel/casino properties which frequently use cut-rate pricing tactics to lure planners and their attendees. To rise above the noise, we crafted a signature “Hello” graphic modeled after the classic “Hello, My Name Is” introduction stickers and tied it into LTRH’s alpine setting. The use of complimentary words as the name would represent both the hotel’s amenities and the Lake itself. Using this creative, we developed a variety of landing pages and emails, digital, social and SEM advertising banners, as well as an E-Book planner guide and on-site signage.