The healthcare industry has faced unprecedented challenges over the last few years, and it’s more important than ever to invest in a fresh brand strategy in 2022. If you have decided to rebrand and have finalized your strategy and brand direction, your organization can focus on making the most of your brand strategy with more effective and efficient marketing and communications campaigns. From lead generation to increasing revenue streams, here are a few of the ways you can put your healthcare branding to work!
Launch a Fresh Look and Feel
A rebrand is a perfect time to refresh your logo, website, signage, and more! When you’re ready to start a new chapter for your business, a fresh look and feel is a great way to take the next step. Your employees and patients will take notice and rally around the new design. Consider launching a teaser campaign to really drum up excitement and get the community involved!
With new brand visuals in place, take the time to revamp all components of your visual identity from your on-site signage to your online ads, and everywhere in between! Make a prioritized list of the visual aspects of your brand and have a plan in place for updating everything. A full-service agency, such as DAE and Company, can assist your team, making sure everyone stays on track and ensuring that your brand is represented in all visual components.
Share Your Fresh Brand Guidelines
After your rebrand, it’s important to update all of your documentation to ensure everyone working with your brand has a clear understanding of who you are and how you communicate that to the world. Brand guidelines should be shared and used by your internal teams and any partners you’re working with across marketing, sales, public relations, advertising, and more. Brand guidelines will save you time and wasted budget by helping to keep everything consistent and goals-focused!
Take the time early on after a rebrand to create on-brand templates for content, marketing campaigns, and more. At DAE, our branding team can provide you with the branded templates you need to run with your rebrand, to set you up for success from the get-go!
Update Your Website
You’ve learned a lot through the brand strategy process, use what you’ve learned to create a better online presence for your organization. Think through the pain points and needs of your target audiences, and redesign a website that truly meets their needs. This could be as simple as a new look or as complex as a total restructuring of your information and site layout. Use the data you’ve been gathering to improve the user experience of your website!
Launch New Marketing & Advertising Campaigns
Along with your newfound understanding of your target audiences, you also have a ton of visual assets and messaging to share with the world! Revamp your marketing and advertising initiatives to reflect not only your new look and feel but also your new messaging to better attract and convert potential patients and employees!
Focus on Brand Recognition
A strategic, cohesive healthcare brand should be recognizable across any and all touchpoints. Whether someone is reading a social media post, sees a poster or billboard around town, or gets an appointment reminder, it should be crystal clear who that message is coming from. Visually, there should be consistent colors, fonts, and logo usage. From a content standpoint, the tone and messaging should be cohesive and undeviating. No matter where someone interacts with your brand, they should have a persistent, dependable brand experience, and be able to recognize your branding across all touchpoints.
Get Your Team Excited
With new branding in place, get your team onboarded and excited about what that means for your business! Share some of the backstory and lessons learned during the rebranding process, then help them understand what it means for the future. Give them the information they need and the motivation to become your brand champions!
Unveiling your new brand internally is a great time to provide branded apparel or gifts to your staff, and have new swag available for patients. These people are your best brand ambassadors, so give them everything they need, from information to branded goodies, to help them spread the word about your organization and your mission!
Spread the Word
Take every opportunity you can find to talk about your rebrand! Use every interview or content opportunity to announce the initiative and then tie in the purpose of your branding efforts with the overall goals and story of your brand. The rebrand itself may be newsworthy enough, but take the publicity opportunities presented to you to really market your organization! Send out press releases, pitch guest blogs, and reach out to media partners and community leaders to really get the word out!
When you’re ready to take your healthcare organization to the next level with a branding project for 2022, we’re here to help! We have the insight and experience to guide you through the brand strategy process, and then make the most of your new brand so that the investment pays off for years to come! Don’t waste time on outdated, out-of-touch branding, let’s focus on all the possibilities to come! Contact us today to get started.
