COVID Safety Signage

DAE & Company was tasked with creating the now ubiquitous COVID-19 safety signage for our clients at Anaheim Majestic Garden Hotel and Lake Tahoe Resort Hotel. By deciding to create signs that complimented their respective brands rather than buying them from a government website, we created lighthearted campaigns that would stand out, stop consumers in their tracks, and possibly even leave them with a much-needed reason to smile. All while being respectful to the seriousness that surrounds this crisis.