Two city council member hopefuls reached out to DAE & Company to help with strategy, media planning and design for their 2020 campaigns.

DAE & Company had three main challenges with this local political campaign: 1) Lake Tahoe is a small city with minimal outlets for marketing and outreach. 2) The two candidates had similar platforms, so they wanted to run together to gain more attention, but still be thought of as individual candidates. 3) Marketing funds were fluid as donations were coming in at the same time the campaign was launching.

As donations came in, we used their funds effectively and efficiently – garnering the highest saturation possible within our target audience in a highly competitive environment.

We ensured each candidate had a clear and distinct voice while capitalizing on the strength of their core values, and developed a media strategy that optimized R/F on multiple platforms – focusing on digital for its flexibility, and peppering with local newspaper, flyers and community signage.

Although navigating new policies for Facebook and Instagram political ads would be challenging and time consuming, we maximized our experience and network to ensure a seamless approval process.

Increase awareness about creating defensible space for aiding in firefighting efforts to protect Tahoe-area homes, families, neighborhoods, open land, and the Lake. Additionally, increase the number of Lake Tahoe basin homeowners participating in the defensible space program and receiving inspection vouchers, which are redeemable for a $1,000 rebate.

The Get Defensive campaign utilized Lake Tahoe basin homeowners and firefighters in various “defensive” positions to connect with the community. Though the message about responsible homeownership and aiding local firefighters was serious, a light touch of humor helped capture the target audience’s attention. Audiences were further compelled to take action through a limited-time $1,000 rebate for completing the defensible space program. We developed a marketing and communications strategy focused on appealing to both individual homeowners and the entire community. The media mix included highly targeted social media, internet (website and advertising), print ads, promotional events, public relations, collateral, direct mail and cable television.

The Tahoe Resource Conservation District needed to inform Lake Tahoe boaters of a newly-established, mandatory boat inspection program in an effort to protect the health of the Lake.

To inform Lake Tahoe boaters of a new watercraft inspection program and the damage caused by quagga mussels, at the same time creating “buy in” to the program, so Lake Tahoe boaters are more receptive to boat inspections and fees.

We used a simple and positive approach that focused on caring for Lake Tahoe while enjoying its natural resources. To capture and resonate with the target audience, the team utilized over-the-top imagery of boaters and popular water sports placed on a beautiful and recognizable shot of Lake Tahoe so that the boat looked larger than life. Although one of the key elements of the campaign was informing boaters about the devastating damage that transported quagga mussels were causing to the Lake and watercraft, the campaign focused on boat inspections for overall Lake health. Campaign elements included print and digital advertising, billboards, direct mail, collateral distribution and public relations.

Over the last 30 years, DAE & Company has evolved the LTVA Wedding Co-op into a high-performance digital campaign.

Evolve current website & digital ad design/messaging to better engage with the emerging market while continuing to provide benefits & information on our co-op properties. Increase RFPs and click-throughs to partner pages and develop a very trackable website with tag management.

Consumer and competitive research provided the foundation for determining design aesthetics, photography, language and competitive positioning within our newly emerging market.

DAE & Company orchestrated a seasonal photo shoot to provide new photography and videography, created a compelling series of digital display units, updated copy and created #LoveLakeTahoe to better speak to the market.

Lake Tahoe Resort Hotel needed to connect with meeting planners bombarded by an incessant stream of marketing and sales pressure.

Create awareness both for the property and the destination with meeting planners in highly competitive marketing space.

The property not only competes on a state-wide level with such marquee destinations as San Diego and Monterey, but locally dukes it out with neighboring hotel/casino properties which frequently use cut-rate pricing tactics to lure planners and their attendees. To rise above the noise, we crafted a signature “Hello” graphic modeled after the classic “Hello, My Name Is” introduction stickers and tied it into LTRH’s alpine setting. The use of complimentary words as the name would represent both the hotel’s amenities and the Lake itself. Using this creative, we developed a variety of landing pages and emails, digital, social and SEM advertising banners, as well as an E-Book planner guide and on-site signage.