Carson Valley Visitors Authority Logo

Branding and Creative Campaign

Amidst an increasingly crowded healthcare landscape, Carson Valley Medical Center found it necessary to establish a clear and secure competitive presence.
In conjunction with their 30th anniversary and a multi-year facility expansion, DAE & Company was entrusted with a complete rebrand including an updated logo and creative materials designed to serve as the foundation for all future advertising efforts.


To better reflect the organization’s expanding scope and evolution, DAE & Company created a branding campaign that embodies the spirit of Carson Valley Health by emphasizing its strong community ties and exceptional healthcare services while simultaneously conveying a sense of forward momentum, innovation, and technological advancement.


By leveraging existing data and conducting fresh research and interviews, DAE & Company delved deep into comprehending the audience, competitive landscape, and distinctive selling points. This thorough understanding served as the foundation for crafting components that would establish a robust market position and a distinctive brand identity. The result was a meaningful logo and attention-grabbing campaign as follows.


Legends of the Valley Website


Animated web banner for Carson Valley
Animated web banner for Carson Valley
Visitors Bureau Web Banner
Visitors Bureau website



New Patients


New website users


Advertising results