Carson Valley Visitors Authority Logo

Branding and Creative Campaign

Amidst an increasingly crowded healthcare landscape, Carson Valley Medical Center found it necessary to establish a clear and secure competitive presence.
In conjunction with their 30th anniversary and a multi-year facility expansion, DAE & Company was entrusted with a complete rebrand including an updated logo and creative materials designed to serve as the foundation for all future advertising efforts.

Challenge

To better reflect the organization’s expanding scope and evolution, DAE & Company created a branding campaign that embodies the spirit of Carson Valley Health by emphasizing its strong community ties and exceptional healthcare services while simultaneously conveying a sense of forward momentum, innovation, and technological advancement.

Execution

By leveraging existing data and conducting fresh research and interviews, DAE & Company delved deep into comprehending the audience, competitive landscape, and distinctive selling points. This thorough understanding served as the foundation for crafting components that would establish a robust market position and a distinctive brand identity. The result was a meaningful logo and attention-grabbing campaign as follows.

Logo

Legends of the Valley Website

Campaign

Animated web banner for Carson Valley
Animated web banner for Carson Valley
Visitors Bureau Web Banner
Visitors Bureau website

Results

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New Patients

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New website users

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Advertising results