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PRESS RELEASE: DAE & COMPANY TAPPED TO BRAND ROBERT WOOD JOHNSON FOUNDATION FUNDED PROJECT 

DAE & Company expands healthcare marketing portfolio

Aug. 14, 2020 (STATELINE, Nev.) — DAE & Company, a South Lake Tahoe-based virtual marketing agency, has been chosen as the agency of record for The HELLO Project, a 2019/2020 recipient of the $250,000 BUILD Health Challenge sponsored by leading grant-making organizations including the Robert Wood Johnson Foundation.
The grant was awarded to Renown Health, along with Truckee Meadows Healthy Communities and Washoe County Health District, to implement the idea of enhancing the lives of Reno area seniors through online and in-person connections.
DAE & Company partnered with the organizations from concept to successful grant approval on the development of the project’s name, logo and overall brand, vision and mission. At the launch of the project, DAE & Company created its website: https://hellostartsnow.org/ with the intention of further development once the programs are fully implemented.
“We are proud to be a part of a project that will help create meaningful change in the lives of elders in our community. The HELLO Project has the potential to offer a new way to connect community members and make resources more accessible, which we feel is key, especially as elders are feeling more and more isolated,” said Diana Evans, DAE & Company, President. “We also saw this as a natural expansion of our work in the healthcare market and we are excited to continue our partnership.”
The Build Health Challenge’s purpose is to reduce health disparities and create opportunities to improve community health by strengthening community connections and access to resources. Its focus is on improving health through innovative collaborations.
To immerse themselves in the challenges that lay before the Reno organizations, the DAE & Company team participated in a day-long focus group.
“DAE & Company acted as a partner. They understood the value of the project for the people we were trying to serve, and they took us in a direction that was creative and expansive. Our vision is for The HELLO Project to become a national brand and they captured that in their work,” said Kindle Craig, Senior Director of Renown Institutes. “You can hire someone to do the job or you can hire someone who really goes on the journey with you. DAE & Company went on the journey.”
DAE & Company is now developing an awareness campaign for The HELLO Project, slated to launch this fall.
With the addition of The HELLO Project, DAE & Company’s regional healthcare experience now expands from the South Shore of Lake Tahoe, through the Carson Valley, to Reno.
DAE & Company’s team skillset includes branding, research, strategic creative solutions, media planning and buying, online and off-line strategies, content development, website development, and tracking/analytics.
In addition to healthcare, DAE & Company’s current client list includes destination marketing, hotels and resorts, and consumer marketing. (https://www.daeandcompany.com/)

 

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Media Contact

Christina Proctor, CPublicRelations, clsproctor@gmail.com, cell, 530-318-8223

 

About

DAE & Company is a South Lake Tahoe-based virtual marketing agency with employees from the East to West Coast. Services include branding, research, strategic creative solutions, media planning and buying, online and off-line strategy and execution, content development, web development, and analytics.

 

DAE & Company is a team of thinkers, collaborators, questioners, and doers that are fully invested in marketing from the inside out.

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