Blog
Photo and Video Shoot Ideas For Your Hotel
Photo and video shoots for your hotel are an important part of building your brand and helping attract guests and groups to your space! The photos and videos that you create will help to build a stronger connection with your guests and people who are thinking about...
Travel Insights from Google
In response to COVID-19 lockdowns and travel restrictions, Google launched new Travel Insights tools that particularly focus on assisting those of us in the travel industry! These insight tools created by Google are a great start to helping the travel industry recover from these difficult times. Read on to find out how Google’s Travel Insights can be advantageous for you and your business!
An Open Letter from DAE&Co President, Diana Evans
To our clients, partners, vendors, friends, and family, South Lake Tahoe, where DAE&Co is headquartered, is a town in distress. I’m sure many of you have been watching the devastating wildfire news and our town is only one of many currently being affected by fire....
5 Big Reasons You Should Review and Revise Your PR Strategy This Year
While we’re navigating the travel and hospitality industry’s ‘new normal’, it’s important to reflect on what we’ve learned and better understand what changes are here to stay when it comes to consumer behavior. As we focus on reopening and improving how we do things, now is the perfect time to review and revise your PR strategy! Here’s why…
Why DAE & CO Is The Perfect Digital Media Buying Partner For Your Hospitality Business
Travel searches are rebounding as travelers are daydreaming about future trips, researching destinations and hotels, and booking long-awaited getaways! Did you know that (according to Google) ”the average traveler spends 13% of their time online conducting travel...
6 simple tips to get more out of your digital marketing spend
Chances are you’re like the rest of us: You're forced to stick to a digital marketing spend that’s not quite as large as you’d like. It’s just one of the realities of doing business. But there are a few tried and true things you can do to make sure you’re getting the...
The Art of Setting One’s Arse on Fire
Once upon a time, the typical Mad Avenue, big-box, high-ticket ad agency would have a component of the firm that was affectionately referred to as the “creative department.” It’s where you’d have found the free thinkers with nerf basketball courts on their doors,...
Use These Key Metrics To Make Data-Driven Business Decisions For Your Hotel
We love data here at DAE. We especially love using it to craft really targeted and optimized marketing strategies. Thanks to Google and a plethora of other online tools, there’s so much data out there that can help travel and hospitality businesses up their game. If...
Latest Data on the Rise of Solo Travel
Any way you look at it, going it alone is getting bigger in the travel industry. And as more and more people are packing up and heading out on their own solo travel adventures, smart marketers in the travel industry would be wise to keep up with the latest stats....
The differences between traditional and digital marketing and why both are important
From when the first television commercial aired in the 1940s until just a couple of decades ago, the marketing world was dominated by messages through TV, radio, print and film—what we now refer to as traditional marketing. Today, though, the age of the internet has...
COVID-19 Recovery Strategies For California & Nevada Travel Businesses
There’s no doubt that 2020 was rough on hotels — and the travel and hospitality industry as a whole. Many of our hospitality clients here in California and Nevada still remain closed or continue navigating ongoing COVID-19 restrictions and capacity limitations....
Zoommistakes
The Beauty of Virtual Imperfections. You’ve made a mistake or two. Not to worry. We have, too. Somewhere along the line in 2020, we all had a stumble or fumble as we embraced this new method of meeting, chatting and brainstorming in the virtual world. We’re learning,...