Blog
2022 Marketing Budget Planning
A new year comes with a set of new goals and opportunities for your business to accomplish. In order to start and then maintain these goals throughout the year, you’ll want to set a budget and plan to ensure that you can achieve them. This is where a marketing budget will come in handy for your business!
Let’s Talk Strategy: A Look at 2022 Hospitality Marketing Trends
We’re excited to be looking ahead to the new year, and all of the marketing possibilities to come in 2022! Let’s take a closer look at the marketing strategies and trends we think you should be paying attention to and planning for.
Post-Disaster Marketing & PR Tips
Marketing to tourists after a disaster isn’t easy, and it shouldn’t be. You and your community have been through a lot. When you feel comfortable enough to start sharing your story, we would encourage you to do that, then start to focus on what your community has in store for the future. Many tourism and hospitality businesses impacted by disasters have the chance to come back stronger than before. The connection that tourists will have to the area will reflect that as well. Those that have visited before will also reach out, hoping to help and to share in the celebration of you all pulling through this together. Don’t be afraid to reach out to those that love the area and community as much as you do.
Holiday Marketing Tips: Fun & Festive Campaign Ideas from the Pros
Preparations for the holiday season are in full swing, and for businesses, it really is the most wonderful/hectic/stressful/rewarding time of the year! Here at DAE&Co., we want to make sure that you are one of the businesses that customers are able to easily find and reach out to for all of their holiday shopping needs. If you’re still scrambling for some holiday cheer, check out these fun and festive campaign ideas that you can use for your business this holiday season!
Photo and Video Shoot Ideas For Your Hotel
Photo and video shoots for your hotel are an important part of building your brand and helping attract guests and groups to your space! The photos and videos that you create will help to build a stronger connection with your guests and people who are thinking about...
Travel Insights from Google
In response to COVID-19 lockdowns and travel restrictions, Google launched new Travel Insights tools that particularly focus on assisting those of us in the travel industry! These insight tools created by Google are a great start to helping the travel industry recover from these difficult times. Read on to find out how Google’s Travel Insights can be advantageous for you and your business!
An Open Letter from DAE&Co President, Diana Evans
To our clients, partners, vendors, friends, and family, South Lake Tahoe, where DAE&Co is headquartered, is a town in distress. I’m sure many of you have been watching the devastating wildfire news and our town is only one of many currently being affected by fire....
5 Big Reasons You Should Review and Revise Your PR Strategy This Year
While we’re navigating the travel and hospitality industry’s ‘new normal’, it’s important to reflect on what we’ve learned and better understand what changes are here to stay when it comes to consumer behavior. As we focus on reopening and improving how we do things, now is the perfect time to review and revise your PR strategy! Here’s why…
Why DAE & CO Is The Perfect Digital Media Buying Partner For Your Hospitality Business
Travel searches are rebounding as travelers are daydreaming about future trips, researching destinations and hotels, and booking long-awaited getaways! Did you know that (according to Google) ”the average traveler spends 13% of their time online conducting travel...
6 simple tips to get more out of your digital marketing spend
Chances are you’re like the rest of us: You're forced to stick to a digital marketing spend that’s not quite as large as you’d like. It’s just one of the realities of doing business. But there are a few tried and true things you can do to make sure you’re getting the...
The Art of Setting One’s Arse on Fire
Once upon a time, the typical Mad Avenue, big-box, high-ticket ad agency would have a component of the firm that was affectionately referred to as the “creative department.” It’s where you’d have found the free thinkers with nerf basketball courts on their doors,...
Use These Key Metrics To Make Data-Driven Business Decisions For Your Hotel
We love data here at DAE. We especially love using it to craft really targeted and optimized marketing strategies. Thanks to Google and a plethora of other online tools, there’s so much data out there that can help travel and hospitality businesses up their game. If...