Blog
The HO must go on: Throwing a holiday party in the middle of a pandemic.
Normally, when December rolls around, the holiday parties come out. Banquet rooms are booked, invites go out, halls are decked, and someone inevitably gets a bit too cozy with the nog. Normally. This, however, has been a year that’s been anything but normal. But...
5 Reasons to Consider Rebranding Your Business in 2021
The rollercoaster ride that was 2020 has forced a lot of businesses to question their strategies, values, and overall goals. When you start discussing the nuts and bolts of your business, oftentimes words like “branding” and “brand identity” come up as part of the...
The thank you that ended up in the wrong hands…or did it?
We have a client that’s more like a partner, a hotel just beyond shouting distance of Disneyland in Anaheim. It’s a stunning property run by good people who care for those who choose to stay there and who’ve also maintained benefits to those employees who’ve been...
Remote Possibilities: Seven tips for managing a remote team
A long, long time ago (six months, to be precise), working from home was – to mainstream America -- a strange, distant concept. Then came Covid-19. Offices grew lonely, break rooms were bleak, and a sea of workers was coping with concerns about staying safe while...
PRESS RELEASE: DAE & COMPANY TAPPED TO BRAND ROBERT WOOD JOHNSON FOUNDATION FUNDED PROJECT
DAE & Company expands healthcare marketing portfolio Aug. 14, 2020 (STATELINE, Nev.) — DAE & Company, a South Lake Tahoe-based virtual marketing agency, has been chosen as the agency of record for The HELLO Project, a 2019/2020 recipient of the $250,000 BUILD...
The Dangers of Playing it Safe
There’s one symptom related to COVID-19 that no doctor has addressed: paralysis. Not the kind of paralysis you might imagine, but rather the kind that often runs rampant in the world of marketing when we’re hit by change, chaos and uncertainty. Such has been the...
Marketing during election season: Tips to help you stay above the noise
In average times, marketers can bank on the adage of “content is king.” But as we all know, 2020 is anything but average. You’ve got the double whammy of COVID-19, along with our presidential election. In this article, we’ll focus on what effect the elections will...
Here’s How Tourism Marketers Can Gear Up For Reopening
https://www.forbes.com/sites/forbesagencycouncil/2020/05/07/heres-how-tourism-marketers-can-gear-up-for-reopening/?fbclid=IwAR1-3XyIY5qO-VJWGwsTUCjQGn_8qQRW8PjDhT4daOlcPwEnZfU2Elv2QXA#54b78c565175 A great article published in Forbes.com and written by our friend Carm...
5 sign fails that prove the world is still an awesome place
One seriously high tech neighborhood Do the sensors in the street detect the presence of children, or does somebody push a button? We're putting our money on the sensors. ...And stay out! We wonder how the management communicates with said violators. Speaker outside?...
Marketing during a crisis—a few tips to weather the storm
These days, we’re all sailing uncharted, stormy waters when it comes to marketing and advertising. With speculation, rumor, and self-appointed experts abounding amid the COVID-19 crisis, business owners are being left with enormous questions as to what steps they...
5 ways you may be undermining your own content marketing
Like us here at DAE & Company, you probably want to drive more traffic and engagement to your website through the social channels you manage. But, with the amount and quality of content continually on the rise, accomplishing your content marketing goals is growing...
Hot off the presses!
We're officially official! Our very first press release went out yesterday. So, if you haven't seen it already, hop over here and give it a read!