Blog

The healthcare industry has seen significant changes in the last few years. Healthcare consumers are more informed and opinionated regarding their healthcare journey. Healthcare brands need more strategic, connection-focused marketing strategies. DAE & Co...

As the holiday season quickly approaches, putting the finishing touches on your holiday marketing plan is more important than ever! With a strategic marketing plan, you’ll be able to find success this holiday season, boosting revenue and introducing customers to your...

Good marketers are strategic, creative, goal-oriented, and decisive. They plan ahead but think on their feet and can adapt quickly. They listen to others and do plenty of research but can distill all that information into what really matters. In a saturated...

Many people ask if email marketing is dead, and it’s far from it! Email marketing is one of the most profitable marketing channels for businesses while remaining cost-effective. As more businesses become educated on email marketing and correctly put it to use, they...

A great brand builds a strong foundation for your business while also allowing you to be easily recognized by your customers. If you see a swoosh/checkmark on clothes you instantly know where it’s from, a snarky Tweet about a competitor will have you recognizing one...

We love all things marketing here at DAE & Company, which is why we absolutely understand how easy it is to get excited about new marketing campaigns, channels, and strategies! It's our love of all things marketing that also makes us appreciate a strategic...

The healthcare industry has faced unprecedented challenges over the last few years, and it’s more important than ever to invest in a fresh brand strategy in 2022. If you have decided to rebrand and have finalized your strategy and brand direction, your organization...

Many healthcare organizations had to pull back, or turn off their marketing and advertising initiatives throughout the COVID-19 pandemic. As we look to the future, healthcare organizations are looking to rebuild their messaging and revenue streams. Innovative, engaging healthcare branding should be the first step! Your branding is an important part of how your healthcare organization is perceived by those who work there and those who choose your facility for their care. It provides a baseline and platform to help build relationships with your patients and staff, set yourself apart from the competition, and establish your values and goals within your community.

Marketing professionals in the healthcare industry are up against a different set of challenges. As you focus on helping your healthcare organization plan for more strategic and effective communication and marketing campaigns, we want to make it easier for you to...

Diving in to really see if your advertising dollars are being spent well is no small feat, but we’re here to help! If you’re running campaigns yourself, you need to understand the metrics and how to take action based on the results you’re getting. And if you’re outsourcing your advertising, you need to make sure the person or team responsible for running your ads is actively managing and optimizing the campaigns. Here are a few metrics and data points that you should be consistently looking at to help determine if your digital advertising efforts are working, or if you need to switch things up!

A new year comes with a set of new goals and opportunities for your business to accomplish. In order to start and then maintain these goals throughout the year, you’ll want to set a budget and plan to ensure that you can achieve them. This is where a marketing budget will come in handy for your business!