Blog

Most entrepreneurs we meet have an unrivaled passion for their businesses, products, and services. They have incredible stories about why they started their business, how their work makes a difference, and know better than anyone why their goods or services are the...

The hospitality industry felt the pinch of COVID-19. But in 2023, we’re starting to see a comeback and business is looking up for our clients and partners in the travel and hospitality industries. The past few years have changed us as humans and impacted how we...

Online travel agencies (OTAs) like Expedia, Booking.com and Hotels.com, can be vital to your hotel — especially if you are an independent hotel. But at what cost? Typically, it’s a 15 to 30% commission per room booked, but can go higher depending on your agreement...

When you first learned about the marketing funnel, you probably learned the acronym AIDA, which stands for Awareness, Interest, Desire, and Action. These steps outline how customers learn about your brand or product and eventually complete a purchase. The AIDA...

First things first, what is a consumer-centric marketing approach? It’s a method of centering your marketing strategies around your customer’s needs and interests. It seems a little obvious, right? Let’s get a little more nuanced.  The consumer-centric approach also...

The healthcare industry has seen significant changes in the last few years. Healthcare consumers are more informed and opinionated regarding their healthcare journey. Healthcare brands need more strategic, connection-focused marketing strategies. DAE & Co...

As the holiday season quickly approaches, putting the finishing touches on your holiday marketing plan is more important than ever! With a strategic marketing plan, you’ll be able to find success this holiday season, boosting revenue and introducing customers to your...

Good marketers are strategic, creative, goal-oriented, and decisive. They plan ahead but think on their feet and can adapt quickly. They listen to others and do plenty of research but can distill all that information into what really matters. In a saturated...

Many people ask if email marketing is dead, and it’s far from it! Email marketing is one of the most profitable marketing channels for businesses while remaining cost-effective. As more businesses become educated on email marketing and correctly put it to use, they...

A great brand builds a strong foundation for your business while also allowing you to be easily recognized by your customers. If you see a swoosh/checkmark on clothes you instantly know where it’s from, a snarky Tweet about a competitor will have you recognizing one...

We love all things marketing here at DAE & Company, which is why we absolutely understand how easy it is to get excited about new marketing campaigns, channels, and strategies! It's our love of all things marketing that also makes us appreciate a strategic...

The healthcare industry has faced unprecedented challenges over the last few years, and it’s more important than ever to invest in a fresh brand strategy in 2022. If you have decided to rebrand and have finalized your strategy and brand direction, your organization...