Blog

Contrary to popular belief, you don’t need to be in the education industry to take advantage of the back to school shopping boom. Here are some ways to successfully tap into this lucrative market.

In today’s digital age, social media platforms are an integral part of our lives when it comes to communicating, gathering information, and making decisions. So it should come as no surprise that healthcare companies with the insight to implement effective social media and public relations strategies reap plenty of benefits.

Imagine this: You've put together an incredible marketing campaign that's driving traffic to your website. Your audience is hooked by your messaging on social media or your latest commercial. But as soon as they arrive on your website, excitement dwindles.  They're...

Most entrepreneurs we meet have an unrivaled passion for their businesses, products, and services. They have incredible stories about why they started their business, how their work makes a difference, and know better than anyone why their goods or services are the...

The hospitality industry felt the pinch of COVID-19. But in 2023, we’re starting to see a comeback and business is looking up for our clients and partners in the travel and hospitality industries. The past few years have changed us as humans and impacted how we...

Online travel agencies (OTAs) like Expedia, Booking.com and Hotels.com, can be vital to your hotel — especially if you are an independent hotel. But at what cost? Typically, it’s a 15 to 30% commission per room booked, but can go higher depending on your agreement...

When you first learned about the marketing funnel, you probably learned the acronym AIDA, which stands for Awareness, Interest, Desire, and Action. These steps outline how customers learn about your brand or product and eventually complete a purchase. The AIDA...

First things first, what is a consumer-centric marketing approach? It’s a method of centering your marketing strategies around your customer’s needs and interests. It seems a little obvious, right? Let’s get a little more nuanced.  The consumer-centric approach also...

The healthcare industry has seen significant changes in the last few years. Healthcare consumers are more informed and opinionated regarding their healthcare journey. Healthcare brands need more strategic, connection-focused marketing strategies. DAE & Co...

As the holiday season quickly approaches, putting the finishing touches on your holiday marketing plan is more important than ever! With a strategic marketing plan, you’ll be able to find success this holiday season, boosting revenue and introducing customers to your...