Blog

The healthcare industry has faced unprecedented challenges over the last few years, and it’s more important than ever to invest in a fresh brand strategy in 2022. If you have decided to rebrand and have finalized your strategy and brand direction, your organization...

Many healthcare organizations had to pull back, or turn off their marketing and advertising initiatives throughout the COVID-19 pandemic. As we look to the future, healthcare organizations are looking to rebuild their messaging and revenue streams. Innovative, engaging healthcare branding should be the first step! Your branding is an important part of how your healthcare organization is perceived by those who work there and those who choose your facility for their care. It provides a baseline and platform to help build relationships with your patients and staff, set yourself apart from the competition, and establish your values and goals within your community.

Marketing professionals in the healthcare industry are up against a different set of challenges. As you focus on helping your healthcare organization plan for more strategic and effective communication and marketing campaigns, we want to make it easier for you to...

Diving in to really see if your advertising dollars are being spent well is no small feat, but we’re here to help! If you’re running campaigns yourself, you need to understand the metrics and how to take action based on the results you’re getting. And if you’re outsourcing your advertising, you need to make sure the person or team responsible for running your ads is actively managing and optimizing the campaigns. Here are a few metrics and data points that you should be consistently looking at to help determine if your digital advertising efforts are working, or if you need to switch things up!

A new year comes with a set of new goals and opportunities for your business to accomplish. In order to start and then maintain these goals throughout the year, you’ll want to set a budget and plan to ensure that you can achieve them. This is where a marketing budget will come in handy for your business!

Marketing to tourists after a disaster isn’t easy, and it shouldn’t be. You and your community have been through a lot. When you feel comfortable enough to start sharing your story, we would encourage you to do that, then start to focus on what your community has in store for the future. Many tourism and hospitality businesses impacted by disasters have the chance to come back stronger than before. The connection that tourists will have to the area will reflect that as well. Those that have visited before will also reach out, hoping to help and to share in the celebration of you all pulling through this together. Don’t be afraid to reach out to those that love the area and community as much as you do.

Preparations for the holiday season are in full swing, and for businesses, it really is the most wonderful/hectic/stressful/rewarding time of the year! Here at DAE&Co., we want to make sure that you are one of the businesses that customers are able to easily find and reach out to for all of their holiday shopping needs. If you’re still scrambling for some holiday cheer, check out these fun and festive campaign ideas that you can use for your business this holiday season!

Photo and video shoots for your hotel are an important part of building your brand and helping attract guests and groups to your space! The photos and videos that you create will help to build a stronger connection with your guests and people who are thinking about...

In response to COVID-19 lockdowns and travel restrictions, Google launched new Travel Insights tools that particularly focus on assisting those of us in the travel industry! These insight tools created by Google are a great start to helping the travel industry recover from these difficult times. Read on to find out how Google’s Travel Insights can be advantageous for you and your business!