Branding and Creative Campaign
Barton Center for Orthopedics and Wellness is located on Lake Tahoe’s South Shore – a region known as a hub of outdoor recreation – and related injuries.
To build awareness and elevate the clinic while creating advertising that stakeholders could look proudly upon.
During campaign development, our team worked closely with the Barton marketing staff and clinic doctors to “peer behind the curtain” and identify the program’s category-defining strengths. In the process, we gained a substantial understanding of the target markets we were serving. By showcasing the doctors and care team doing the off-the-clock recreational activities they love and connecting it to the same pursuits as their patients, we were able to humanize the team of Healthcare givers and showcase each of their specialties. The campaign – which included traditional and digital advertising as well as broadcast TV – centered on narrowing the gap between the patient and the doctor. This helped humanize the relationships while offering a platform for recognizing the care teams and their area of expertise.
Our campaign positively increased the overall awareness for the new Barton Center for Orthopedics and Wellness.