E/Power

E/Power

E/Power

A full-service digital marketing agency that has equal amounts of talent and heart, E/Power decided it was time to spend a little thought on their own marketing strategy and asked DAE & Company to help develop their brand, revise their logo, and freshen their look. We developed a brand that showcases their digital chops, while highlighting their mid-western company values and ethics. 

Logo

E/Power Logo

Web Banner

E-Power 300x600 Web Banner

Website

E-Power Website
Anaheim Majestic Garden Hotel

Anaheim Majestic Garden Hotel

Anaheim Majestic Garden Hotel

Just around the corner from the happiest place on earth lives a beautiful 13-acre hotel that is one of just a handful of independent hotels. The Anaheim hotel’s architecture is reminiscent of a medieval castle and perfect for families to use as a basecamp for their Disneyland Resort adventures. Over the last 7 years, DAE & Company has used a little bit of magic and a lot of fun to create whimsical campaigns that speak to Disneyland and Southern California visitors. 

Logo

Anaheim Majestic Garden Hotel Logo

Web Banners

Valentines Web Banner
Holiday animated web banner
animated halloween web banner

Print Ads

hotel print ad
Anaheim hotel print ad

Elevator Poster

AMGH Elevator Poster

Hotel Banners

Anaheim Hotel Hanging Banners

Meetings/Groups Email

groups and meetings email
Chemeon Surface Technology

Chemeon Surface Technology

Chemeon Surface Technology

Chemeon is the world’s foremost provider of hex free light metal coatings. Their suite of products are valued and specified by Fortune 500 companies across the globe and across diverse industry sectors such as aerospace, automotive, electronics, heavy equipment, marine, medical, and military. DAE & Company developed a marketing message and design that speaks to this highly targeted market with intelligence and integrity.

Animated Web Banner

Chemeon animated google banner
TCP No-Prep Google Banner 728x90

Print Ads

Magazine Ad
eTCP Violet Print Ad

Email Template

Chemeon Email Template
City Council Election — Call to Action Campaign

City Council Election — Call to Action Campaign

City Council Election

Call to Action Campaign

Two city council member hopefuls reached out to DAE & Company to help with strategy, media planning and design for their 2020 campaigns.

Challenge

DAE & Company had three main challenges with this local political campaign: 1) Lake Tahoe is a small city with minimal outlets for marketing and outreach. 2) The two candidates had similar platforms, so they wanted to run together to gain more attention, but still be thought of as individual candidates. 3) Marketing funds were fluid as donations were coming in at the same time the campaign was launching.

Execution

As donations came in, we used their funds effectively and efficiently – garnering the highest saturation possible within our target audience in a highly competitive environment.

We ensured each candidate had a clear and distinct voice while capitalizing on the strength of their core values, and developed a media strategy that optimized R/F on multiple platforms – focusing on digital for its flexibility, and peppering with local newspaper, flyers and community signage.

Although navigating new policies for Facebook and Instagram political ads would be challenging and time consuming, we maximized our experience and network to ensure a seamless approval process.

 

Social Media

Election campaign social media image

Print Advertising

Cristi Creegan City Council Print Ad
Election campaign print advertising

Web Banner

election web banner for John Friedrich

Results

impressions during 2.5 months

clicks through to websites

Both candidates won by what we like to refer to as a landslide.

Nevada Fire Safety Council — Awareness Campaign Development

Nevada Fire Safety Council — Awareness Campaign Development

Nevada Fire Safety Council

Awareness Campaign Development

Challenge

Increase awareness about creating defensible space for aiding in firefighting efforts to protect Tahoe-area homes, families, neighborhoods, open land, and the Lake. Additionally, increase the number of Lake Tahoe basin homeowners participating in the defensible space program and receiving inspection vouchers, which are redeemable for a $1,000 rebate.

Execution

The Get Defensive campaign utilized Lake Tahoe basin homeowners and firefighters in various “defensive” positions to connect with the community. Though the message about responsible homeownership and aiding local firefighters was serious, a light touch of humor helped capture the target audience’s attention. Audiences were further compelled to take action through a limited-time $1,000 rebate for completing the defensible space program. We developed a marketing and communications strategy focused on appealing to both individual homeowners and the entire community. The media mix included highly targeted social media, internet (website and advertising), print ads, promotional events, public relations, collateral, direct mail and cable television.

Print Ad

Get Defensive Print Ad

Website

Fire Safety Awareness Website

Post Card

Tahoe Defensible Space Postcard

Web Banners

Fire Safety Google Banner
Defensible Space Web Banner
Fire Safety Animated Web Banner

Results

local homeowners completing the program

The Get Defensive campaign set a record – with more than 750 Tahoe basin homeowners completing the defensible space program, nearly double from the previous year’s home inspections. In addition, Get Defensive awareness soared as Tahoe residents recalled reading articles in local media and seeing campaign ads, resulting in increased visits to their website. Eventually, TahoeFireSafe.com was integrated into ReadyForWildfire.org.