Online Travel Agencies (OTA), such as expedia.com, booking.com and hotels.com can be vital to your hotel, especially if you are an independent hotel, but at what cost? Typically, it’s 15–30% commission per room booked, but can go even higher depending on your agreement with the OTA. In order to minimize these costs, the ultimate goal is to have guests book direct with your hotel. This not only alleviates commission fees, but allows you to market directly to your guests in the future.
DAE & Company works hard to develop strong digital campaigns which would allow you to book more customers direct on your website and establish a database for low-cost future marketing.
Securing reservations through your own advertising builds brand loyalty, increases your database, and saves you money. It also helps to further develop the relationship with your best customers – returning guests – allowing for future revenue that costs you zero in additional advertising dollars. We know this because we’ve done it.