Anaheim Majestic Garden Hotel Logo

Retail Rate Promotion

Anaheim Majestic Garden Hotel turned to DAE & Company to build on previous spring package momentum.

Challenge

Anaheim Majestic Garden Hotel was losing some traction on their packages, specifically the spring package.

Execution

We created a much more sophisticated and eye-catching look to capture the attention of planners looking for a family getaway. We changed the name, used brighter, fresher colors, applied dynamic animation, and revised messaging to target dreamers and planners. The new creative was executed via Google banners for display advertising, emails to past-guests and purchased lists, paid social media and organic search posts, as well as a themed landing page.

Landing Page

Retail Rate Promotion Landing Page

Email

Retail Rate Promotion Email

Digital Advertising

Retail Rate Promotion - Hotel Digital Advertising Sample 250x250
Hotel Display Advertising Sample 160x600
728x90 Google Banners for Display Advertising

Results

Increased room nights YoY

Increased # of guests YoY

$ increased revenue YOY

ROI :1