Many people ask if email marketing is dead, and it’s far from it! Email marketing is one of the most profitable marketing channels for businesses while remaining cost-effective. As more businesses become educated on email marketing and correctly put it to use, they...
A great brand builds a strong foundation for your business while also allowing you to be easily recognized by your customers. If you see a swoosh/checkmark on clothes you instantly know where it’s from, a snarky Tweet about a competitor will have you recognizing one...
We love all things marketing here at DAE & Company, which is why we absolutely understand how easy it is to get excited about new marketing campaigns, channels, and strategies! It's our love of all things marketing that also makes us appreciate a strategic...
The healthcare industry has faced unprecedented challenges over the last few years, and it’s more important than ever to invest in a fresh brand strategy in 2022. If you have decided to rebrand and have finalized your strategy and brand direction, your organization...
Many healthcare organizations had to pull back or turn off their marketing and advertising initiatives throughout the COVID-19 pandemic. As we look to the future, healthcare organizations are looking to rebuild their messaging and revenue streams. Innovative, engaging...
Marketing professionals in the healthcare industry are up against a different set of challenges. As you focus on helping your healthcare organization plan for more strategic and effective communication and marketing campaigns, we want to make it easier for you to...
You know digital advertising is an important piece of the marketing puzzle, and you know an advertising budget is a must-have in today’s competitive landscape. If you have identified the right channels for your business, established audience targets, and set up and...
A new year comes with a set of new goals and opportunities for your business to accomplish. In order to start and then maintain these goals throughout the year, you’ll want to set a budget and plan to ensure that you can achieve them. This is where a marketing budget...
Going through a disaster often shows what truly matters to you and your community. Located in Lake Tahoe, the team at DAE&Co, has recently lived through the Caldor wildfire disaster. As we look back, there are lessons to be learned and steps to take that help heal...
Preparations for the holiday season are in full swing, and for businesses, it really is the most wonderful/hectic/stressful/rewarding time of the year! Here at DAE&Co., we want to make sure that you are one of the businesses that customers are able to easily find...