It’s that time of year when the sun is shining brightly, pool days are a weekly occurrence and vacation itineraries are in full swing. You would think that in the midst of all this summer fun, that school would be the last thing on peoples’ minds but you would be...
In today’s digital age, social media platforms are an integral part of our lives when it comes to communicating, gathering information, and making decisions. In fact, there is much more to social media than the ‘social’ aspect. DAE & Co. has witnessed the power...
Although digital marketing is not new, keeping up with the latest trends and best practices can feel like an overwhelming, full-time job. Trying to ‘figure it out as you go’ is not for the faint of heart or budget savvy individuals. There’s a reason why large...
Imagine this: You've put together an incredible marketing campaign that's driving traffic to your website. Your audience is hooked by your messaging on social media or your latest commercial. But as soon as they arrive on your website, excitement dwindles. They're...
Most entrepreneurs we meet have an unrivaled passion for their businesses, products, and services. They have incredible stories about why they started their business, how their work makes a difference, and know better than anyone why their goods or services are the...
The hospitality industry felt the pinch of COVID-19. But in 2023, we’re starting to see a comeback and business is looking up for our clients and partners in the travel and hospitality industries. The past few years have changed us as humans and impacted how we...
Online travel agencies (OTAs) like Expedia, Booking.com and Hotels.com, can be vital to your hotel — especially if you are an independent hotel. But at what cost? Typically, it’s a 15 to 30% commission per room booked, but can go higher depending on your agreement...
When you first learned about the marketing funnel, you probably learned the acronym AIDA, which stands for Awareness, Interest, Desire, and Action. These steps outline how customers learn about your brand or product and eventually complete a purchase. The AIDA...
First things first, what is a consumer-centric marketing approach? It’s a method of centering your marketing strategies around your customer’s needs and interests. It seems a little obvious, right? Let’s get a little more nuanced. The consumer-centric approach also...
The healthcare industry has seen significant changes in the last few years. Healthcare consumers are more informed and opinionated regarding their healthcare journey. Healthcare brands need more strategic, connection-focused marketing strategies. DAE & Co...