As a trusted and effective creative marketing agency, DAE & Company knows a thing or two about the importance of having the right content. From planning to creating to repurposing, every part of the process has the potential to help increase brand awareness and sales. We’d like to impart some of our wisdom by sharing content creation strategies — specifically for your business blogs and social platforms.
Whether the current content could use a refresh or you’re in need of some content idea inspiration, we’ve got you covered. Without further adieu, here’s 30 days worth of potential content guaranteed to result in share worthy posts.
- Product Tutorials
Taking the time to walk consumers through the features and various uses for your products is extremely beneficial content. Potential and current customers want and need to know more about what you sell and how making a purchase from you can help solve a problem or make their lives better in some way.
- Case Studies
One of the best ways to build trust among consumers is to share success stories and real-life examples of how your products or services have benefited customers. As much as we believe in staying humble, there is a time and place for bragging — and this is it!
People love to get an insider look of what goes on behind closed doors. Whether you’re offering a glimpse into your company’s daily operations, workplace culture or ideation process, the viewers get the feeling they know you better. This, in turn, leads to increased brand trust.
Hint: Video is great for this type of content.
According to Wyzowl, 95 percent of people say that reviews – whether positive, or negative – influence their purchasing decisions. That’s an undeniable significant number. That being said, you’ll want to showcase positive feedback and reviews from satisfied customers on your social media channels. And if you can find a way to work them into your blog posts, you’ll earn some successful business marketing bonus points.
- Industry News
One of the most effective ways to gain recognition as a thought leader among consumers is to provide updates on the latest news, trends and developments relevant to industry. It shows that you value staying informed and recognize the power of innovation while caring enough to share that inside with your followers. That’s a win-win-win.
- Sources Of Inspiration
Everyone loves a good quote or book suggestion to get an extra boost of motivation, creativity, confidence or whatever else one might need in that moment. These are quick and easy posts that can be a one-off on social or a list for your blog.
Tap into your network of industry experts or influencers and conduct an interview with one of them. These types of posts are great because the interviewee is motivated to share your content on their channels as well, which means you get double the customer reach!
As a business owner or employee, you are aware of the questions and concerns that most frequently arise among consumers. Compile a list and provide all the detailed answers in one place. Your customers (potential and current) will thank you.
We believe that smart, strategic partnerships can be extremely beneficial for businesses. Anything from an event to a limited edition product is a great opportunity for content. Be sure to tag or give a shout out to your partner as it’s important to give credit. After all, you would expect them to do the same on their social media channels and blog.
- Comparison Guides
Go ahead and call out your competitors on their shortcomings (in a professional way). Comparing your products or services to the other options on the market will help customers make informed decisions. Of course, the goal here is to highlight the ways your business is superior. So be sure to know your strengths ahead of time and focus on those aspects in your post.
- Tips And Tricks
Sharing useful information related to your industry is a great way to gain customer loyalty. By providing a list of relevant tips and tricks for getting the most out of your products or services, you are giving consumers another reason to choose your business over that of a competitor who is not as informative.
- Dos And Don’ts
People appreciate the opportunity to learn from the mistakes of others as opposed to experiencing a first-hand mess up. Feel free to share what your business has learned along the way so that others can benefit from the knowledge you’ve obtained. Paving a smoother path for your consumers is a great way to earn brownie points.
- Video Tours
Video content is extremely effective on both social media channels and blog posts. It helps to keep viewers engaged and is more likely to be shared. Creating a virtual tour of your office space, production facility or stores is a great way to give customers a better sense of what you do on a daily basis to ensure they receive the highest quality service or products.
- Client Spotlights
If you have a happy client, make sure you highlight them in a social post or blog. Showcase how you’ve helped them to achieve their goals and how you can do the same for other potential clients. Be sure to praise the client for helping to make the process a positive one as well.
- Employee Highlights
We believe the people can make or break a place. Keeping that in mind, you want to give credit to the employees that contribute to the success of your business. Introduce team members along with their roles and responsibilities within the company. Adding a photo, video or fun facts are a great way to add some personality to your brand.
- Industry Insights
Social media posts and blogs are the perfect place to offer in-depth analyses, statistics, or predictions regarding the future of your industry. Consider creating an infographic, which is a visually appealing element that will help present this information to the consumer as well.
- Contests And Giveaways
Everybody pays attention when the word FREE or WINNER is involved. Find ways to run strategic, on brand contests or giveaways online. These types of promotions are great ways to both engage and reward your audience. It will also help you build your email list, as most people are willing to provide that information for a chance to win something valuable or cool.
- User-Generated Content
Don’t be afraid to let your audience do some of the content building legwork. Encourage customers to share their own experiences using your products or services. These types of social and blog posts allow you to avoid being overly salesy while adding an appreciated level of authenticity to your brand.
- Community Involvement
According to an article by Zippia, 82 percent of customers shop from brands that share their values. Showcasing the ways in which your business gives back to the community through participation in local events and initiatives is a great way to bring attention to your brand values. At the end of the day, doing good is good for business.
- Resource List
We don’t know about you, but we happen to love a good list. And it would seem that most consumers do, too. Compiling a list of helpful resources, tools, books or articles that your target demographic would find relevant makes for a great social media or blog post.
- Sneak Peeks
For those consumers who have a case of FOMO (fear of missing out), sneak peeks or teaser campaigns prove to be effective approaches. Whether it’s a new product release, special edition features, or upcoming events — you can create content that generates excitement and anticipation.
‘Tis the season to create content around holidays or special occasions. In addition to offering discounts or special promotions, try to think outside of the box to create engaging, themed content. Whether it’s a downloadable screensaver or a company branded greeting card, put a little bit of your business personality into your content.
- Webinars Or Live Streams
During the pandemic, we all realized the value of working together online. And that value still exists. Take advantage of the convenience and expanded reach potential by hosting live online sessions to educate, entertain, and interact with your audience. Just be sure to properly market the event in advance so that you get a good turnout.
- Interactive Polls
Part of building trust among consumers involves letting them know you value their opinions. Conducting polls or surveys to gather insights from your target demographic allows you to receive relevant feedback while showing you care. Hint: Adding a gift card or some type of “thank you” to show you appreciate the consumer’s time is always a good idea.
- Educational Series
Choose a topic that is on-trend, up for debate or relevant to your industry in some way and develop a series of posts or videos that delve deeper into the subject matter. Encourage comments and consumer engagement along the way. Maybe even incorporate some quizzes or “did you know” visuals to make the content more easily digestible.
- DIY Projects
Find your inner Pinterest-inspired voice and share DIY projects or ideas related to your industry. Find ways to showcase the creativity that exists within your products or services to get people excited about the possibilities of working with you or putting your goods to use. Hint: Ask your audience to share their DIY ideas with you, too!
- Educational Articles
In marketing, it’s wise to incorporate a variety of short form and long form content. Therefore, there is a time and place for offering in-depth guides or reports on relevant topics. Consider providing partial content for free and offer the remainder of the article in exchange for contact information.
- Solution-Based Posts
We all are faced with challenges on a regular basis. However, you may be aware of problems your customers are more likely to be dealing with — so create content that will help them to find a resolution. Nowadays, Google is the go-to problem solver for consumers, so be sure to include keywords and terms they are likely to use when searching.
- Flashback Posts
Feel free to take a trip down memory lane and direct the viewer’s attention to something impressive or fun you’ve done in the past. Everyone can appreciate a sense of nostalgia. Just be sure to tie it back to the present day in a way that makes the content relevant to the consumer.
- Repurposed Content
This last one is a biggie! Repurposing content offers a multitude of benefits that empower businesses to maximize the value of their creative efforts by:
- Saving time and effort
- Reducing the need for generating entirely new content
- Enhancing SEO efforts
- Reaching target audiences across various platforms
- Increasing online visibility and driving organic traffic
- Strengthens brand recognition, impact and credibility
One blog post can be broken down into parts to become a series of posts. Or the blog content itself can be transformed into a video or infographic — perfect for posting on social media channels.
Stay focused and committed to the content creation cause.
Producing high-quality, consistent content helps brands establish credibility and the greatest ROI (Return On Investment). Also, the longer you produce content the more you are legitimized as a business. Just remember to tailor your ideas to the unique strengths, target audience, and desired results for your business.
In order to do that, you will need a content calendar, which is a foundational tool that brings organization, consistency and efficiency to a company’s content marketing efforts. By outlining topics, publication dates, and distribution channels in advance, a content calendar allows ample time for research, creation, and review. This seamless planning process ensures the content you create is coherent and aligned with overarching goals. Here are some of the best content calendar templates.